Konica Minolta IT Solutions

On 5 May 2015, the IT company Raber+Märcker changed its name to Konica Minolta IT Solutions after 80 successful years. This event, which was closely followed within the industry, was preceded by an extensive change process, which H& H Brand Works accompanied from the very first minute.

After a status analysis, in which various branding options were examined, H&H developed a multi-stage package of measures, which started with an online-based employee survey on the planned change of name on a specially set up microsite. This responsive website was the central communication tool and was gradually expanded in the course of the campaign.

In addition, H&H realised a testimonial campaign with employees from all locations. As well as an exclusive kick-off event for all 350 employees including a 6-stage teaser campaign.

And last but not least, the new glossy magazine ITSIDE, whose conception and implementation (including all texts) was in the hands of H&H.