umbrella brand for mittermeiers hospitality

With the expansion of the hotel portfolio by a second hotel, the Mittermeiers Alter Ego, the development of an umbrella brand became inevitable in order to be able to manage and market both hotels together. And in the event of further expansion, new offers can be seamlessly integrated into the portfolio.

For this purpose, H&H Brand Works developed a restrained word mark that is subordinate to the individual hotels and their design. In addition to the business stationery, H&H developed and realised a single-page website on which the two hotels are jointly teased and which provides access to the hotel sites via a link.